Top 5 Art and Design Apps Performance in Africa Q4 2022

In the fourth quarter of 2022, the top 5 Art and Design applications on a unified platform in Africa demonstrated notable trends in downloads, revenue, and active user metrics. Here’s a closer look at the performance of these apps, based on data from Sensor Tower.

Canva: Design, Art & AI Editor saw consistent weekly downloads, staying above 50K throughout the quarter, with a peak of approximately 69K in the final week of December. Revenue exhibited a steady trend with a notable peak around late November, reaching roughly $34K. Active users remained strong, fluctuating between 625K and 697K, indicating sustained user engagement.

Dawn AI - Avatar Generator experienced a dramatic surge in both downloads and revenue in December. Weekly downloads skyrocketed to about 1.6M in mid-December, while weekly revenue saw a significant increase, peaking at approximately $47K. Active users mirrored this trend, growing from around 3K in October to over 1.7M by mid-December.

Wonder - AI Art Generator demonstrated a steady rise in weekly downloads, particularly in December, where it reached around 325K. Revenue also saw an upward trend, culminating at roughly $3.5K by the end of December. Active users increased correspondingly, peaking at over 368K in the week of December 19.

Adobe Express: AI Video Design maintained steady weekly downloads, averaging between 4K and 6.5K. Revenue remained stable, hovering around $800 to $1K each week. Active users exhibited a consistent pattern, ranging from approximately 13K to 15K, indicating a loyal user base.

Cricut Joy had modest weekly downloads, staying below 150 throughout the quarter. Revenue showed a slight increase towards the end of December, peaking at roughly $522. Active users remained relatively stable, ranging between 136 and 195, showing consistent engagement with the app.

For more detailed insights and data on app performance, visit Sensor Tower.